When an enterprise suffers from a loss of customers and lagging sales, a competent marketing professional can often make a difference. Marketing means much more than attractive copy or catchy ads. It involves acquiring meaningful data to identify consumer needs and make decisions about product development, pricing, positioning, and other strategic functions.
If you’re interested in acquiring specific skills in such marketing activities as sales, research, buyer behavior, and international business, the Marketing Management major will prepare you well. Research projects and multimedia class presentations will enhance your communication skills and creativity. You’ll receive strong spiritual and academic instruction to develop the character and skills necessary for effective service in the marketing field. Upon graduation, you’ll be ready to join the working world or to get more specialized training through graduate school.
Suggested Schedule
This is the suggested class list for the Marketing Management major. You may also look over the details for our Digital Media Marketing major.
Year 1
Fall | Credits | Spring | Credits |
|---|---|---|---|
| Introduction to Business & Management | 2 | Introduction to Information Systems | 2 |
| Computer Applications Seminar | 1 | Microsoft Excel | 1 |
| Christian Life 1 | 1 | New Testament Survey | 2 |
| Old Testament Survey | 2 | English Composition 2 | 3 |
| English Composition 1 | 3 | Science Elective | 3 |
| Fundamentals of Public Speaking | 2 | Concentration | 4 |
| The Modern World | 3 | ||
| Music Elective | 2 |
Year 2
Fall | Credits | Spring | Credits |
|---|---|---|---|
| Principles of Accounting 1 | 4 | Principles of Accounting 2 | 4 |
| Principles of Marketing | 3 | Microsoft Access | 1 |
| Macroeconomics | 3 | Business Communication | 3 |
| Christian Life 2 | 1 | Principles of Bible Study | 2 |
| Baptist Heritage | 3 | Probability and Statistics | 3 |
| Concentration | 3 | Concentration | 3 |
Year 3
Fall | Credit | Spring | Credit |
|---|---|---|---|
| Business Finance | 3 | Microeconomics | 3 |
| Business Law 1 | 3 | Buyer Behavior | 3 |
| Marketing Research | 3 | Bible Doctrine 2 | 3 |
| Bible Doctrine 1 | 3 | Bible Elective | 2 |
| Concentration | 3 | Concentration | 3 |
| Literature Elective | 3 |
Year 4
Fall | Credits | Spring | Credits |
|---|---|---|---|
| Principles of Management | 3 | Business Strategy Senior Capstone | 3 |
| Marketing Management | 3 | Marketing Electives | 6 |
| Marketing Elective | 3 | Bible Elective | 2 |
| Bible Elective | 2 | Concentration | 6 |
| Christian Life 3 | 1 | ||
| American Studies Elective | 3 |
Career Options
- Marketing writer or editor
- Product development
- Marketing research
- Retail management
- Promotion management
- Direct marketing
- Personal selling
- Sales management
- Customer service
- Website design
Alumni
Autumn (Byers, ‘07) Ifland is an account executive with Byers Media, which represents seven outdoor magazines. Her primary responsibility is to write proposals for prospective clients, but she also builds professional relationships by taking them on hunting trips to the West. She once returned with a nine-point buck. The Marketing Management major teaches Sunday school at her local church.