Marketing Management

Reaching the global market

If you’re interested in acquiring specific skills in such marketing activities as sales, research, buyer behavior, and international business, the Marketing Management minor will prepare you well. Research projects and multimedia class presentations will enhance your communication skills and creativity. You’ll receive strong spiritual and academic instruction to develop the character and skills necessary for effective service in the marketing field. After graduating, you’ll be ready to join the working world or to get more specialized training through graduate school.


Your potential career

  • Marketing writer or editor
  • Product development
  • Marketing research
  • Retail management
  • Promotion management
  • Direct marketing
  • Personal selling
  • Sales management
  • Customer service
  • Website design

Required courses

(for non-business degree students only)
Requirements
Credits
Introduction to Business and Management2
Computer Applications Seminar1
Principles of Marketing3
Buyer Behavior3
Marketing Research3
Electives
Marketing Electives6
Minimum18