When an enterprise suffers from a loss of customers and lagging sales, a competent marketing professional can often make a difference. Marketing means much more than attractive copy or catchy ads. It involves acquiring meaningful data to identify consumer needs and make decisions about product development, pricing, positioning, and other strategic functions.
If you’re interested in acquiring specific skills in such marketing activities as sales, research, buyer behavior, and international business, the Marketing Management minor will prepare you well. Research projects and multimedia class presentations will enhance your communication skills and creativity. You’ll receive strong spiritual and academic instruction to develop the character and skills necessary for effective service in the marketing field. After graduating, you’ll be ready to join the working world or to get more specialized training through graduate school.
(for non-business degree students only)
|Introduction to Business and Management||2|
|Computer Applications Seminar||1|
|Principles of Marketing||3|