About This Course
Course Name/Code: Principles of Marketing, BUMK 251
Catalog Description: An introduction to marketing concepts including market environments, research, buyer behavior, market segmentation and targeting, and manipulation of marketing-mix variables. A study of the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Instructors and Texts
Instructors Who Teach This Course: Dr. Corey Pfaffe
Required Text(s): Please use the online campus bookstore to locate required textbooks for the course. Make sure that you search using the correct course code and look for the course with the “OL” suffix in the drop-down list. (See Textbook Ordering Help.)