Copyright and Social Media

Notice of Copyright

Maranatha’s name (Maranatha Baptist University), seal, and logos may not be used on T-shirts, jackets, mugs, sweatshirts, promotional materials, etc., without the express approval of Maranatha’s Administration. This same policy applies to Maranatha Baptist Academy.

Social Media Statement

The Maranatha Communications Office encourages academic departments, staff offices, and student groups to interact in a Christ-honoring way via social media. If a group on campus would like to begin a blog or social media account (including a Facebook page, Twitter profile, Google+ page, Vimeo, or YouTube channel), it is likely that this is possible, providing Communications is directly involved and provided access to account administration.

The Maranatha name, logo, nameplate, or other branding elements should not be used without the knowledge, approval, and participation of Maranatha Communications.

In the case of Facebook pages, unauthorized use of these elements may constitute a violation of the Facebook Pages Terms (http://www.facebook.com/page_guidelines.php), which state: “Any user may create a Page; however, only an authorized representative of the subject matter may administer the Page.”

Other online services place similar restrictions on those opening accounts that appear to officially represent a branch of any organization or institution.

As Christians, we believe that 1 Corinthians 10:31b sums up the foundational guideline to all social media usage: in “whatsoever ye do, do all to the glory of God.” As part of the Maranatha community, we offer the following guidelines to assist you in your online engagement:

Be Professional—We are privileged to speak as representatives of Christ, as well as representatives of Maranatha. Please remember to exercise biblical discretion, and adhere to institutional confidentiality.

Be Genuine—Identify your position (role at the university) and platform. Clarify “if” and “when” your thoughts are your own or official statements. Avoid “sales pitch” language, and communicate sincerely.

Be Accurate—Ensure the information you share is true, up-to-date, and unequivocal. Research is easier than clean up. Knowing we will all make mistakes, please own up to mistakes immediately and as publicly as the initial post.

Be Positive—Most online problems can be avoided by keeping things positive. Negative sentiments foster more negative responses. Never mention another organization or person in a negative or critical light. Here is an example of best-practice:

Be Helpful—Provide content that is interesting, relevant, meaningful, and fun. Just like a physical community, the online community thrives on people giving and serving!

These guidelines will apply to future accounts, as well as accounts that are currently in operation. If you have any questions, please email communications@mbbc.edu [CO 5/13].